Education Content, Michigan Learning Channel Intern

Social Media, Michigan Learning Channel Intern

Posting Date: 03/27/2025

We are actively pursuing a dynamic and diverse team member to join us in the role of Social Media, Michigan Learning Channel Intern in Wixom, MI.

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What You’ll Do:

The Social Media intern will work closely with the MLC digital and engagement teams and the MLC Program Director to support brand awareness and statewide community building via social media, which includes writing, strategic planning, research and creation of digital assets. The MLC team will work with the successful candidate to develop an internship program that meets the needs of Detroit PBS and the interests, skills and career aspirations of the individual.

Essential Functions May Include:

Write and create accurate, engaging, and relevant posts for social media (including Facebook, Instagram, TikTok, and YouTube Shorts) that help to tell the MLC story and drive interactions .
Maintain follower engagement and cultivate trust by commenting, responding, sharing, and liking posts that align with MLC’s mission.
Connect with multiple audiences, including teachers, parents/guardians, and community partners, in order to incorporate diverse perspectives into communications and social posts.
Compile databases of various interest groups, partners, and thought leaders in order to maximize reach and expand audience.
Maintain awareness of current trends and topics in education.
Collaborate on editing videos, graphics, and stories for digital use.
Participate in brainstorm meetings for social media, which may include specific assignments to plan or contribute to planning of social media campaigns and/or tactics.
Identify best practices by researching trends across local and national public media and education outlets.
Other duties as assigned.

Skills:

Basic Microsoft Office skills required, including Excel.
Knowledge of and fluency in social media, especially Facebook, TikTok, Instagram, and YouTube Shorts.
Basic video editing skills for social media.

Qualifications:

Must be currently enrolled in 4-year university.
Pursuing degree in marketing, communications, community organizing, social media strategy, digital content, education, or other related field.
Interest/passion for education and educational media preferred.
Able to work 12-20 hours per week for a maximum of one semester (or 16 weeks).

What You’ll Get:

Opportunities to participate in personal and professional development programs.
Opportunities to serve our mission and community.
Great work environment.
Opportunities to generate relevant work in an exciting industry for your portfolio.

Outcomes:

At the conclusion of the internship, the intern will be able to:

Understand key functions and operations of communications within an educational media organization, including the role of social media in marketing and relationship building.
Craft a social media plan for promotion of programming, events or other initiatives of an educational media organization.
Identify and apply best practices in various communications applications, including promotions, marketing, production and social media.
Write engaging promotional, explanatory and journalistic copy.
Learn about the role of broadcast media, particularly public media, in educating and engaging viewers.
Understand and use effective research and marketing techniques.

Intern applicants must be currently enrolled at a college or university, or have recently (within past 6 months) graduated with a relevant degree. The internship program is unpaid and focused on education and training.

No telephone calls or third parties. Please include the title of the position in the subject line of the email.

Detroit Public Media, d/b/a Detroit PBS and WRCJ 90.9 FM, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit PBS will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.

Application Form

Does the idea of joining our team of dedicated professionals with different backgrounds and experiences excite you? If so, we invite you to join us in our mission to educate, engage, entertain and inspire through the power of public media.